BoAt

UI/UX Design

BoAt Crest App

REDESIGN

A customizable companion application for boAt smartwatches

Project vision — Revamp boAt app: seamless, integrated, delightful, now smarter with a sleek interface and smartwatch synergy.

The project is an opportunity to improve boAt’s mobile app (with smartwatch as enabler) experience through seamless performance, integration and higher engagement. By improving key elements (such as content, navigation structure and visual aesthetics), along with adding new complementary features, we have strived to improve its app functionality, usability, and create delights—allowing them to deliver a best-in-class experience.

Redesigning comes with a pack of
the better” and “the easier

Redesigning comes with a pack of
the better” and “the easier

Mockup.png
Mockup.png

Main Tasks & Challenges

Main Tasks & Challenges

Improved UX

Improve user experience with easy discoverability and seamless performance across multiple platforms

Thoughtfully design brand guidelines to elicit an emotional connection with users.

Update visual language

Ease functional usage, navigation and accessibility. Also, streamline content.

Add more features

Use this Figma Prototype

to see it in action.

Use this Figma Prototype

to see it in action.

Skip ahead to see the details.

Not a rebrand, a

facelift

Because sometimes, even software needs a fresh coat of pixels!

Colors

Light Red

Medium Red

Bright Red

Primary Red

#ED1C24

C 0% M 82% Y 79% K 7%

#03C28A

C 75% M 0% Y 22% K 24%

#083DC9

C 76% M 55% Y 0% K 21%

#00C0C0C

C 0% M 0% Y 0% K 95%

#F14950

#F8A4A7

#094BFA

#6B92FB

#1F1F20

#333333

#666666

#CCCCCC

#FAD0D2

Light Green

Medium Green

Primary Green

Green 600

Light Blue

Background

Neutral 700

Neutral 600

Neutral 500

Neutral

Medium Blue

Primary Blue

Dark Blue

Typography

Metropolis

AaBbCcDdEe

AaBbCcDdEe

AaBbCcDdEe

AaBbCcDdEe

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Subheading 1

Body 1

Caption

Font size: 32px

Font size: 20px

Font size: 16px

Font size: 11px

700+

icons

Vitals

Vitals

Activities outline

Connectivity

Essentials

16 x 16 icons

Social

Icons

With the fundamentals out of the way,

let’s dive into the exciting part.

How can we improve discoverability of features, for personalised and seamless user journeys?

FEEDS &

LEADER-

BOARD

SIGN UP TO

RECORD & TRACK

YOUR

FITNESS

CHOOSE

YOUR

GOALS

CHOOSE

YOUR

STYLE

COMPARE &

COMPETE YOUR

STATISTICS

SETTINGS

01

ONBOARDING

FITNESS

02

03

WATCH STUDIO

WATCH UI

04

COMMUNITY

05

06

PROFILE

07

SETTINGS

The 'New' BoAt Crest App

The 'New' BoAt Crest App

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d3.png
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Current BoAt Crest App

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Current BoAt Crest App

logo.png

COMPANY PROFILE

COMPANY PROFILE

Onething Design

Onething Design

MY ROLE

MY ROLE

UX Design

UX Design

UI Design

UI Design

Motion graphics

Motion graphics

UI Design

UI Design

UX Design

UX Design

UX Research

UX Research

SERVICES

SERVICES

Consumer electronics

Consumer electronics

INDUSTRY

INDUSTRY

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Mockup.png