Trove

UI/UX Design

Trove

An automated investment app that aims to make investing money much more accessible

A retail investor, a non-professional investor who trades securities or funds that contain a basket of securities.

Target audience

Goal

The app aims to make investment understandable for everyone.

9 out of 10 users have heard about investments
Only 2 in 10 people understand how the stock market works
90% of the users get frustrated at the amount of information presented
50% of prospective users have used two already existing products and wouldn't mind using a product with less jargons and complexity

Driven by a desire for financial independence during my college years, I ventured into freelancing and successfully generated surplus income. Inspired by the principles of "Rich Dad Poor Dad," I aimed to multiply my earnings through investments. However, my initial struggles and the overwhelming complexity of available financial information sparked my interest in making investment education more accessible.

Lacking a financial background, I hesitated to take risks, even after my first investment. This uncertainty fueled my exploration into financial education for young adults. Recognizing the widespread fear and lack of awareness around investments, particularly in India, I embarked on a mission to simplify the process.

Investments as a product are very difficult to comprehend for a normal person. Aware of the fact that people are looking for ways to grow their investment portfolio whilst building more wealth, I seek to provide an easy way to invest by a different approach.‍ With more and more millennials gaining access to capital and entering the investment market, we have an opportunity to extend their mission by helping first time investors make confident investments through education and learning.